E-Commerce
Number of coffees
sipped
Number of industry
sectors we serve
Number of active
projects running
OVERVIEW
The client is an art gallery who, in addition to selling the artworks, uses its premises as a venue for events and meetings
ranging from photoshoots to book launching, etc. The art gallery has exhibition rooms, workplaces for artists, restaurants
and cafes, clothes store, bookstore and library, and other areas of interest
Problem
- Lack of growth in revenue from the current brick-and-mortar method of business
- Needed to increase the customer base via different revenue channel
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- Present revenue stream is limited
- Covid-19 scenario resulted in further reduction of sales
- Required expansion of its business
Solution
- Analysed the market
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- Studied recent trends in the arts business
- Recognised the current offline marketing strategy
- Evaluated the opportunities of the business online
- Designed the entire eCommerce business model for the client
- Evaluated the price points that has most scope in e-commerce
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- Designed the e-commerce website
- Defined order-to-pay and procure-to-buy processes
- Designed the marketing strategy
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- Developed a data driven systematic blueprint to follow
- Identified the marketing channels that stimulates interests from customers
- Perceived customer’s journey experience
- Identified the resources required
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- Organised the functional areas for the business model
- Assigned roles based on the tasks to be performed
- Human resources planning
- SLA to ensure smooth working of the business
Benefits enjoyed by the client
- Developed a profitable business channel
- More than just a website
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- An entire new revenue stream
- Increased online presence