Solution

• While we have generated a digital strategy in general, we have come out with an innovative idea to use influencer marketing to achieve objectives 1 and 3
• We did an extensive search on leading influencers who have a large reach in the Middle East. The influencers were rated based on their reach, relevance as well on how much their content resonated with the audience
• We also did a thorough research on their personas, content nature and style and on their follower profiles by scanning their social media campaigns and websites etc
• Based on our research we have zeroed in on 3 top influencers, two of them on Instagram while the third one was a blogger yet with high engagement in his niche segment
• Once the client gave the go ahead, we had multiple sittings with each influencer in tailoring the campaigns. The main challenge is to ensure the key communications the client wants to convey is delivered with maximum impact, yet the influencer should not feel overwhelmed at any stage by our interference so that his creative flow is inhibited
• While the Insta influencers used pieces from the collection to showcase different ways in which their readers could incorporate them in their own homes the blogger smartly wrote an article on the latest updates in Interior Décor where she has weaved in the client offerings to make it a very persuasive read
• The campaign was a staggering success generating almost 30,000-page views and over 2,500 engagements. The Social reach of the campaign was close to 320K, helping the brand successfully promote the new collection