Customer Acquisition

Gathering the right audience for lead conversion

We offer our clients strategic support and implementation of activities aimed at acquiring new customers for their business.
Having trouble getting new customers?

Overview

Stratton Blue offers customer acquisition services by working closely with you to develop and execute effective strategies to attract and convert potential customers into paying clients.
We conduct market research to identify your customer persona, needs and behavior to tailor an approach to funnel new customers. We will use several tools ranging from digital marketing, traditional advertising, email marketing etc to channel your audience to your business so that you may convert them to buyers

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Using the right formulas to generate the right leads

What we use?

Our Technique

Stratton Blue adopts various tools and digital tactical approaches to execute a customer acquisition strategy to funnel potential customers.
Strategic Customer Targeting

Minimizing Risk

We take all the guesswork out by analyzing and observing what succeeded and what didn’t and then change strategies for an insight into your audience's behavior and predictions

Conversion Rate Optimization (CRO)

  • By understanding how users interact, we can make data-driven decisions to enhance the user experience and encourage customers with a call to action
  • Stratton Blue focus on optimizing the conversion rate of websites, postings turning visitors to actual customers. This involves A/B testing, user experience improvements, and data analysis to enhance the effectiveness of marketing efforts

Email Marketing & Bulk SMS

  • Stratton Blue will aid in setting up and managing email marketing campaigns and bulk SMS strategy to convert leads to potential customers
  • We make sure that the right ads go are used for email marketing or bulk SMS that ensures we send only preferred advertisements to the customer’s interest for the right target audience. We also monitor the performance of the campaign and see what worked and what didn’t for future ads to avoid budget and resource wastage

Customer Relationship Management (CRM) Integration

  • Stratton Blue understands technology and we have the expertise to assist in implementing or optimizing CRM systems for your business
  • We identify the right CRM system that will integrate with your 3rdparty software and aid your sales and marketing team to automate the process of storing leads to help with customer acquisition and track interactions

Campaign Analytics and Reporting

  • Our customer acquisition process is dynamic. We are very detailed in our process and continuously monitor, analyse, and adjust
  • We use data analytics to measure the effectiveness of customer acquisition strategies and campaigns and then provide regular reports and insights to our clients, enabling data-driven decision-making

Customer Segmentation

  • It is always better to market your campaign to the right customers with the same interest to avoid just hitting a dead end in lead conversion
  • We help segment customer base to tailor marketing messages and campaigns to different customer groups more effectively by identifying customer personas and advertising the right product of service to boost your business sales