Digital Marketing Strategy
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OVERVIEW
The client is a startup in the budding e-learning industry focused on innovative learning formulae such as adaptive learning, visual learning, etc. with more than 200 registered students across different parts of India
Problem
- Tried different digital marketing companies who commit on only on the number of posting in Social Media and SEM releases
- Most lacked a definite strategy that would translate into actual convertible business leads
Solution
- Studied and analysed target audience
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- Demography of the target customer
- Psychography of the target customer
- Designed and evaluated multiple marketing campaigns
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- dentification of marketing channels
- Messaging and Customer journey map based on AIDA
- Guided on creating content
- Response evaluation of the campaign from a sample of the audience
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- Evaluated customer experience
- Course corrections
- Choose the best marketing campaign from the responses
- Defined and designed the customer journey
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- Campaign that start with getting the Attention, developing Interest, developing Desire and prode for immediate Action (AIDA)
- Call-To-Action Design
Benefits enjoyed by the client
- Qualified actionable Leads
- A well-defined digital marketing strategy
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- No more just random social media posts
- Better online presence of the brand
- Increased awareness of the product- increased online visibility