Customer Mapping
Are you losing customers to your competitors?
Lead Conversions
How does Customer mapping help your business?
We boost customer retention and uncover key data to make better business decisions.
Stratton Blue employs an inhouse developed CX Framework - IGAP (Identify – Gather – Analyse – Plan)
Gather
the market,
stakeholders
objectives
Research
customers- psychographic
and
demographic aspects
Identify
people and process
works best for
the company
Strategize
transformation
strategy & customer
journey mapping
Design
applications,
tools, etc
Execute
and process
Benefits of Customer mapping
- Revenue growth
- Brand Awareness
- Enhanced customer service
- Loyalty and retention increase
- Brand advocates and evangelists
- Positive ratings and reviews
- Resolve touchpoint hiccups
- Customer satisfaction
- Purchase or service use repetition
Overview
We design bespoke customer journeys to maximize customer engagement opportunities. Our deep expertise in Customer Experience Audits, Business Process understanding, and Technology Consulting background.
We help interlink technologies to each other as well as with the consumer touchpoints thereby addressing the gaps involved. Increase your awareness of customer needs to minimize frustrations by providing the right information and features at specific stages for a better user.
We see customers struggling with onboarding touch points, and offer the solution they need.
You need an organized, strategic approach to take the guesswork out of mapping the buyer journey experience (UX).
Challenges without customer mapping
Unable to track impressions, reach, SEO ranking, and become a conscious brand in the market
Not improving your customer experience creates frustration and retention with negative reviews and testimonials
Not understanding your customers to observe interactions at touchpoints will reduce referrals and not lead to repeat purchases or use of service
Losing out customer mapping touchpoints which are the key moments your customer interacts with your brand