How Social Media Consultants Impacts Buying Decisions?
For decades social media has evolved to a point that was once just a place for people to chat, make new friends, and catch up to a place where the biggest marketing influence on buyers’ decisions can be considered the holy grail for sales and marketing for brands, services, or products.
The concept of social media with marketing decisions has been proven to have an overwhelming impact. If a social media strategy is well thought-out and placed, then it can land as a diamond mine for a company that can not only cause brand awareness among the network but also creates an influence on the buying decision of the customer.
According to Stratton Blue, consumers buy products to satisfy certain factors:-
- Resolve a problem and avoid either a loss or some difficulty
- Enhance the pleasure feel or comfort
Social Media Platform Difference
A consultant who handles social media understands how to sell their products by influencing these factors to motivate a buyer to purchase or use the product.
Social media platforms such as Twitter, Facebook (Meta), Snapchat, TikTok, Instagram, etc, are more prone to attract B2C customers such as jewelry, clothing, accessories, brands, etc, while LinkedIn, Indeed, etc. are platforms for B2B services such as services, products, courses, etc.
Why is social media the best for preaching the business?
- Consumers use social media to keep up to date with events and trends
- They learn more about the brand
- They get to share their feedback and build a fan base community
- Get the latest on promotions and offers
How does Social Media Post Influence purchase?
Buyers make decisions with 80% emotion and 20% logic. Studies have shown that buyers use both sides of the brain. The right is responsible for intuitive and subjective decisions while the left brain for analysis and logic. Most buying decisions end up being a decision based on other peoples’ decisions, reviews, and experience and many claims to have bought products without even having the need but only because it is trending.
This is where instead of the brand being analyzed, customers are naturally convinced by the social media credibility of a product or service brand. A picture can even tell a story, and a good design and content are worthy enough to place the icing on the cake. This is where digital representation can be convincing enough to assist in a buyer’s decisions.
It is important to understand that your strategy needs to change this in addition to the writing style design, etc to keep your social media innovative and active. It is very easy to lose the customers’ attention and harder to keep them interested and not bored.
We at Stratton Blue have the expertise in understanding all social media platforms, how they function, and are evolving. How to influence physiological buyers’ decisions and increase leads. If you wish to speak to our experts and get a free discussion on how we can aid your company with these services. Once you hear what we have to offer you can decide what you want to do. Simply contact us at info@strattonblue.com.
