If you are a small or medium size business, then the place for you to grow is virtual. In today’s world, billions of people stream, buy or communicate online. Using digital marketing services grants you a lot of perks when you connect with your audience. You can target specific parts in the buyers’ journey, custom design ads and content, and even track how people respond to your promotions and rework them to get better results. Digital Marketing can help your brand reach the right audience, however, a strategic approach needs to be followed to grab the right target customers. To begin with this, we need to first understand a couple of things.
What is Digital Marketing and what are the ways of Digital Marketing?
Digital Marketing refers to all marketing efforts via an online medium or channel to connect with customers. This includes search engines (Google, Yahoo, Bing, etc), Social platforms (Twitter, Facebook, Tik Tok, LinkedIn, Snapchat, Pinterest, etc), Google sites, Emails, and PCC ads.
Why is Digital Marketing the need for the era?
Customers prefer convenience and spend most of their free hours online. Your chance of lead conversion is stronger if you have an online presence. As per ‘Statista’, an average person spends about 2 hours online daily on social media and a total of 5 hours of screen time. In other words, you have more hours a day to reach your customer online than you would have physically.
The Digital Marketing Advantage
- Target specific wants- You can add a level of personal touch to your customers by filtering an ad based on location, age, interest, gender, behavior, etc which you cannot have control over if you place a wall ad or a billboard. You can even apply ad search strategies to target previous customers who showed interest in a product or service.
- Monitor and measure interactions to gather data- Remember every like, subscription, and follow is measurable and accountable. One such example is google analytics which can assist you in letting you know how likely your customers may interact with your website, social channels, etc to help improve your sales and marketing efforts.
- Improve lead conversion- Through digital marketing, you can understand what works and what didn’t and identify buyers’ behavior and decision motivators. You can improvise your marketing strategy accordingly and grow your business.
Tricks to use digital marketing services to your advantage
- SEO (search engine optimization) – This will help you to rank on Google by adding keywords in your content that are most likely to be searched by customers that link to your products and services.
- Digital ads – This will help target web surfers who use high-intent and other search terminology.
- Emails – You can compose and auto-configure emails from responses to updates and promotions with a personalized message to those subscribed to your newsletter
- Content Writing – Create engaging content that keeps your customers entertained, hooked, and craving for more. Your content can be merged with visuals and infographics to make it more interesting.
- Offer Several Customer Touch Points – Digital marketing enables you to interact with your customer more often, from promotions, surveys, feedback, ads, and much more. Your customers will feel connected and know that you care. This will help resonate a positive brand impact with them.
- Ahead of your competitors – If you are not taking advantage of digital marketing understand your completion is already doing it. Imagine what it feels like when your customers turn to another brand. This is why it is good to be on point and use digital marketing services as an effective tool not just to retain customers but also to bait new ones.
Types of Digital Marketing
- Search Engine Optimization-
Search engine optimization (SEO) – SERPs or search engine result pages are important. The more relevant your content is the higher is your business visibility on a search engine. Remember the higher the ranking, the more the chances of the customer clicking on your post and then getting the traffic to your page.How it works – Your content is created along with its keyword and relevant content. After a customer searches for a particular word or phrase, Googles’ algorithm finds your website and the link to your page. Once Google finds that your page satisfies the search factors it loads your link along with a short meta description (detail about your content) on the SERP.
One also needs to remember that this process of reaching the top SERP takes time.
- Pay-Per-Click (PPC) Advertising – PPC advertising is a method that allows businesses to pay to place an ad on a particular platform when a customer clicks on a specific ad, hence the name pay per click. This helps businesses connect with a more targeted audience.
How it works – Google will show you link slightly more differently where you have options for display, images, and videos, and google would display a mark called Ad. Remember google is not just the only PPC platform several other sites offer ads as well.
- Content Marketing – Your advertisement means nothing without a message, a medium, and media. This content marketing service will help you distribute your brand and influence a buyers’ decision. Content Marketing services will help provide information about your product or service. It can be distributed in text, visual, audio, or a combination of two or more formats. Based on your objective content can be designed to empower, inspire, motivate, entertain, educate, or engage your audience.
- Social Media Marketing – This service enables you to create and distribute posts, stories, or ads that can be monitored paid and reach countless people. Your competitors are currently using Facebook, Twitter, LinkedIn, and Tik Tok to reach the masses. Social Media can not only help brand value with likes, comments, shares, and follows but also help generate sales and awareness. You can identify which platform your audience visits most and prepare content or infographics material and plan it on a calendar to post at the time when browser interactions are at its peak.
- Sponsored Content – This service can be used where you pay another brand, platform, or medium to promote your content. Such as blogs, Ebooks, social media videos, webpages, E-mails, bloggers, and influencers. Platforms like Instagram and Facebook can be used with influencers who have a strong following to help target your audience.
- Email Marketing – Personalized messages have more of a connection to customers than vague emails which a customer may disregard as spam. Services like these Emails enable companies to target customers based on demographics, interests, and behaviors. Based on digital marketing evaluations through channels, one can filter customers’ preferences and send emails accordingly to increase the chances of lead conversion.
How do you construct a digital marketing approach?
- Identify marketing objectives
- Observe your competitors’ approaches on the ones that worked and the ones that failed
- Evaluate your current marketing approach
- Identify customers’ behavior and target audience
- Select the digital medium you would find the most benefiting
- Create a Digital Marketing campaign
- Create quality content, visuals, advertisements, or posts
- Add relative keywords that are high in searches but low in competition
- Further, analyze and optimize
Transforming the way you market your current advertising and switching to an online presence will help you benefit and grow your business. To know more about the types of services and how you can help your business prosper get in touch with us at info@strattonblue.com for a free discussion.
